WHO I AM
Helping good people grow their business!
I'm a professional marketer, with extensive experience client-side (Sun Life Financial & iTravel2000) and agency-side (GroupM & Harbinger). With my team of freelancers we work with small, medium and large companies to reach your consumer - with over a decade of hands-on experience in the backend as the landscape evolved.
Social Media ~ Content ~ Digital Strategy
Let's talk about your business and how we can achieve REAL business goals.
Name the vertical, challenge, or dream... here to help where I can.
Paid, Owned, Earned
My expertise lies in Social Media, Native Advertising, Content Marketing and Public Relations strategy. From strategic roadmaps to industry landscapes, I'm here with a holistic view and proven results.
With a strong background in people management
and experience teaching courses for Humber College and IAB Canada, I'm more than happy to help educate and train upcoming talent.
My career has spanned every vertical from regulated industries
to non-profits to major
CPG, Auto, QSR, Retail
and Finance brands.
I can help you overcome any challenge you face.
Building a career
in emerging media
has taught me to push
for the impossible.
With vast experience
in business and public speaking, I can tell stories in ways that resonate.
Where you've heard of Brooke
The Future of Chatbots
From the Experts
“Brands looking to leverage chatbots need to sit down with their agencies and/or colleagues and discuss the real objective behind undertaking a chatbot build. The objective should be deeply rooted in adding value to the consumer and/or driving efficiencies for your business." - Brooke Robinson
Amex builds reach with global first
Opening 20M new potential card holders
American Express says it will be able to reach more than 20 million additional Canadian unique visitors each month online via a retargeting strategy that combines Facebook Pixels and native advertising software from Sharethrough.
First-to-Market with Twitter First View
The 2017 F-150 Ford Raptor is intended to offer a lot more space for gear and legroom, so perhaps it’s fitting that Ford decided to take up some more space of its own by becoming the launch advertiser for the debut of Twitter’s First View offering in Canada
Mindshare: Culture Vulture with Brooke Robinson
It’s no secret that live streaming has grown a lot the last couple years. In fact, not only are people watching streams from around the world, but now they can do so from outer-space. The website Slooh is using a robotic telescope to stream live feeds of meteor showers and other sky-high action. It lets you watch a star-studded show from the comfort of your own device.
Media In Canada: Twitter and Air Canada Partner
Why Rio Inspired Air Canada to Get More Social
Air Canada is building up its stack of first-to-market wins through a long-term partnership with Twitter, which has the airline branding a custom emoji (see right) and staying on top of Canada-focused conversation around the Rio Olympics. #flytheflag
A slow walk down the aisle
Brooke Robinson of Mindshare Canada discusses “slow shopping” at the British supermarket chain, Sainsbury’s. The grocery store is designating certain hours of the week to provide additional help for senior citizens or the disabled. Check out our insights on brand empathy, and find out what that means for marketers.
A devastating illness that hides in plain sight and tries to knock down thousands of Canadians each year. I was one of a handful of people that qualified for a life-saving stem cell transplant.
SURVIVING A MEDICAL EMERGENCY
By Dave Yasvinski for Tangerine Bank
Life changed dramatically for my wife and I when we were celebrating the engagement of close friends four years ago. Brooke had been experiencing some strange medical symptoms in recent months – incontinence and poor balance – that should not be troubling a 30-year-old woman. Still, we weren't prepared for what would come next.
STEM CELL TRANSPLANT FOR MULTIPLE SCLEROSIS
Paying it forward. Happy to talk.
“If I ever write a book, it’s going to be called Unapologetic because that is what MS has taught me to be,” Brooke Robinson says. “I don’t need to apologize because I rushed out of a meeting to go to the bathroom. If it takes me forever to get down the stairs, then so be it. This is my life now.”
DIAGNOSED WITH MULTIPLE SCLEROSIS
Inspiring Toronto Millenial Tackles MS
Up until a few years ago, 32-year-old Brooke Robinson was just like any other millennial living her life to the fullest.
She had done a lot before the age of 30: graduated from UWO, backpacked through Europe solo, completed a post-grad in public relations at Humber College finding an internship in Australia, then worked at Sunlife and itravel2000 in Toronto. She then moved on to be Director of Paid Social Strategy at Mindshare Canada.